Political advertising has been called "the primary mode of public address." From corporations to nonprofits to presidents, it is the first method used to mass distribute messages or change the balance of power. the presidential campagin has been sold on media images that television has created. And while candidates still canvass the country shaking hands and speaking at rallies, most people cast their votes on how they see candidate from their own living rooms on television. Also by interpreting thesecommecials we are enhancing our media literacy, another importance, camera-person's choices in shooting a commercial can change the meaning. For example, a wide shot of a candidate with thousands of people lends a grander feeling and plays to the "bandwagon" appeal: everyone is supporting this candidate. A medium shot might convey a greater sense of intimacy with the viewer and perhaps an image of sincerity or trust.
when analyzing these presidential ads it it importan to answer these Questions:
Content: ex- what is the main point of idea of the ad?
Audio: ex- Does the ad use music, voice, voice-over, or sound effects?
Camera Work: ex- Does the ad make use of depth of field or sharp or soft focus?
These kind of questions and other more help us anayze and understand the ad thats been advertised on tv or on the web.
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1 comment:
I agree with Jihan. Americans need to understand what they're watching when they view these campaign ads. If it's true that most Americans cast their votes based on how the candidate's are portrayed on TV, it's imperative that Americans understand how the candidates are trying to sway them via TV ads; mainly so they don't vote for a particular candidate because of something as trivial as the colors the candidates used to subliminally persuade them.
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