On Obama’s website, one of the campaign ad called “Mills Ad” attracts me very much for being short and to the point. That is a negative ad used to directly criticize McCain’s foreign policy of supporting America’s overseas’ industries.
The ad begins with the gloomy reality of Carolina mills’ workers losing their jobs to their counterpart workers in overseas industries by smashing the audience with the contrast between the numbers of job loses and pride of these laid off workers’ in their past contribution to the production of thread for national flags. This beginning of the ad is very impressive to the audience and can easily arouse echo in the audience’s heart, especially to those who have lost their jobs. And then the ad continues with direct criticism of McCain’s supportive attitude towards American companies giving job opportunities to overseas workers. Obviously the designer is manipulating the contrast created through the messages to attack McCain’s credibility as a competent leader.
The use of symbol like the American national flag can readily remind the audience of what a prosperous and great cause Carolina mills used to have, and can directly associate the image of an victimizer of Carolina mills and the other national industries with McCain.
The ad begins with the gloomy reality of Carolina mills’ workers losing their jobs to their counterpart workers in overseas industries by smashing the audience with the contrast between the numbers of job loses and pride of these laid off workers’ in their past contribution to the production of thread for national flags. This beginning of the ad is very impressive to the audience and can easily arouse echo in the audience’s heart, especially to those who have lost their jobs. And then the ad continues with direct criticism of McCain’s supportive attitude towards American companies giving job opportunities to overseas workers. Obviously the designer is manipulating the contrast created through the messages to attack McCain’s credibility as a competent leader.
The use of symbol like the American national flag can readily remind the audience of what a prosperous and great cause Carolina mills used to have, and can directly associate the image of an victimizer of Carolina mills and the other national industries with McCain.
3 comments:
Tina,
I'm curious to know if the Chinese flag is as "symbolically honored" where you come from. I feel as though the image of the American flag is so deeply revered and directly linked to many American lives out there. Showing it in it's glory makes many beam, but when it is desecrated in any way, people can easily become riled up. What you think about the relationship between the two?
I agree with lmbutterbaugh regarding the comment: "I feel as though the image of the American flag is so deeply revered..." This was actually a topic I studied with Robert Pettit; it's a concept called civil religion. Most people in the US, whether it's consciously or subconsciously, hold the American flag and all it represents to a higher reverence than Christianity. One of the many examples he gave us was some churches actually have an American flag inside of the church. Some churches actually, through positioning of the flags, show precedence to the American flag over the Christian flag. In my opinion, this contradicts separation of church and state. Do Americans really hold the American flag and ideals higher than any other, Christian or otherwise?
about tinas post, thats what i ws ust saying when i commented on robs post.. this is y i enjoy obamas ad their short and straight to the point .. and yeah they can be negative and they criticize mccain but heir not as depressing and negative as mccains ads are... like i felts in this ad obama was attack mccain but at the same time sending a message .. where as mccains his ads are all attacking and the msg the he sends at the end is basicly that obama can be a leader or what not .. where as obama he mentions current and important issues.
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