http://www.barackobama.com/index.php
http://www.johnmccain.com/
The internet has become to us, college students, and to a huge portion of Americans, the most used and valuable type of media. The internet is where we get our mail, entertainment, news, essays (just kidding), etc. The candidates are aware of this, and their campaigning efforts have reflected it.
Candidates use their personal websites to raise money, influence voter decisions, and develop campaign activists. Websites are a very inexpensive way of reaching the masses and to humanize the message of the candidate. But the problem with this media is that it is impossible to target a specific audience when you use it. And that is why, surprisingly enough, direct mail is still the most effective way to communicate a message to a specific audience.
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2 comments:
I would not totally agree with that because there are many people that don't bother looking at their male that is considered "junk mail". On the otherhand I believe the most effective way to advertise is to apply it to what people like via tv, email, and even videogames. Mail is still important but in most cases people don't open half of their mail they receive.
I recieve information from the websites about rallies and the type of things the candidates are up to. They also use email as a way of getting out to voter's and asking for donations and support. In my mailbox all I get is smears or bad publicity of either candidate. I use the websites to get access of what they hope to achieve as a commander in cheif.
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