We Learn to Appreciate Campaing Communication More Objectively

If you browse through the website of Obama on this special day, you can’t help reviewing whatever knowledge we learn from the text book. The rhetorical functions of political ads, which can either arouse our respect for our candidate and patriotism or trigger our doubt of the opponent’s leadership qualities, just keep echoing in our mind. The knowledge of content and functions of campaign website enables us to achieve a thorough understanding of the fact why many visitors just cannot resist the coax of the various forms of information on that magical website as to resort to action of either voting or donating. Now we can look at the campaign activities and campaign communication in a more objective and professional way so as to better appreciate the strategies and real intention of our candidate and his opponent.