Advertising

With the campaign coming to an end, everyone is wondering who infact will be the next president of the United States, Obama or McCain. Recently a lot of talk has been on the advertising used by the candidates in the last week of the election. During a lot of the campaign, I feel like Obama has used the cruise strategy, to his benefit I believe. The cruise strategy is simply for candidates who are in the lead throughout most of the election, and are obviously striving to maintain the lead. During this strategy the camaign makes a "flat buy" which simply ensures purchasing a constant number of commercials each day during the stages of the campaign, especially the last week or so. Obama has used this strategy because he is still getting commercial time and his name is still out there. OBAMA FOR PRESIDENT!!!