A blog written by Manchester College students studying the 2008 presidential campaign.

Monday, September 15, 2008

Obama's Outreach

As I was sitting and looking through both McCain's expenditures as well as Obama's, it came clear to me that for Obama raising the most money through fundraising, he was equally burning it all up. What shocked me as well, was where Obama was raising the money from. Compared to McCain, Obama has a larger outreach to the women rather than the men. Really this is at all not a shock to me. Obama stands for someone other than a Caucasian, Upper Class Male. He stands for hope for women. Even though he isn't female himself, he is clearly a better candidate than Hilary (No offense to those that like her). But as far as percentages go, Obama has equality through the genders. Males for him are at approximately 42% and females are at 58%. Whereas McCain, sweeps the board with male conquering at a large 72% with females just being 28%. Not only does Obama reach towards the women voters, but he also reaches out towards all the minorities. This gives him the upper hand clearly, and I think in the end this will help him win the election.
But as I was looking through other financial information. I noticed something interesting. Obama obtains more of his money from the smaller contributors rather than the large ones. Instead of going for those of power, like a white, male candidate would right off the bat. He is going for those that are in a way, forgotten. Those people that may feel like they are being left out because they might not be able to contribute much, so they would usually be overlooked. Obama is smart. His outreach group is larger in turn, because we all know that now days with our standard of living, the poor overpopulate the rich, and well to do. With this idea Obama is gaining all the votes of the people that like to be heard and are glad that for once they are being noticed. He is strategising quite well and using it to his advantage. And I believe this is the reason that he is having a large success with fundraising.

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