Hitting Hard on The Radio

http://www.politico.com/news/stories/0908/14134.html

It is a strategy that has gone unnoticed since the beginning, and Obama is using this tactic. Barack Obama is contesting an intense radio campaign against McCain in some of the most competitive electoral battlegrounds. These attack ads include issues including abortion and stem-cell research which are some of Obama's aggressive spots. The attack ads have occured as McCain has drawn criticism over questionable content in its own negative ads.

Also another interesting tidbit in this article was the fact that a radio station has had a number of perceptions from people thinking that their station (KBCO)"is in the tank for Obama." However, the radio station is just another way for Presidential candidates to get their word out; and this is what the radio station is doing. They have a legal obligation to sell political advertising for whoever wants it- its all fair game.

Obama radio ads have come at timely attacks on local issues and these "under-the-radar" attack strategies seem to be working.