Tuesday, October 14, 2008
Advertising!
Advertising during the election can either make or break a person's actual campaign. Normally political campaigns make use of seven different types of advertising media to use during the election times in order to help them. They involve display graphics, direct mail, telephone, print, radio, television, and the internet. Display advertising, also known as graphic advertising, is and can be seen everywhere. This includes billboards, bumper stickers, and yard signs, which in fact are seen everywhere. I wish I had a yard sign, and it would definately say Obama!!! One thing that display advertising really helps with is name recognition, and that really helps reinforce who that person is. Another form of advertising is the telephone contact services. This is used for persuading voters, getting out the vote on election day, and raising money. The phone service however, is normally used for raising money! Television is another huge way to advertise. A person can not turn on a t.v. without seeing some form of election thing with either Barack Obama or John McCain's face on it! Thats just the way it is. So you can see that advertising is something that happens every single day, every single second...pretty much!
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5 comments:
It's absolute true that candidate's team just makes full use of every means to attack their opponent, while they try to seek each opportunity to praise their own candidate. There are various kinds of ads that the candidates can resort to to condem or attack their opponent, such as concept ads, personal witness ads, neutral reporter ads, implicative, comparative, etc. These ads are somewhat effective in changing people's imression of a candidate who is originally favored by them. However, does the attacker always benefit from this? I think he should be careful when using this double-bladed sword.
I agree with both of you. Ads are everywhere and they can help you or really hurt you. Like Tina said, they can be a double-bladed sword. I feel like with the ridiculous amount of Attack ads out there, people are definitely tired of hearing negative things and ready for some real substance to come out.
True -- advertising is a tough topic to handle. If there is too little the candidate can't get a chance to get on "common ground" with the public. Too much, and the candidate is seen as some sort of celebrity. (Remember that McCain ad that visually compared Britney Spears, Paris Hilton, and Barack Obama?)
So many jobs are needed to be fulfilled during an election year! If the economy is down and we're all unemployed when the next one rolls around 4 years from now, I'm sure we could all snatch up SOME sort of job if given a chance...
I have actually considered going into advertising multiple times. I just have a hard time with making another company look like crap, or in the case of elections, another candidate.
If I were to ever join a future campaign, I would try so hard to stay away from attack ads, especially the assault kind. Senseless attacks on someone's character just seems a little wrong...
I think negative advertisements that attack an opponent work on a small scale. Current campaigns focus way too much on negative attacks; therefore it has been taken to an extreme level. I think the candidates would reap more benefits from this method if they did not apply it so consistently.
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