McCain's Spending on Advertising

McCain is behind in the polls and his spending on advertising is far below Obama’s. That just doesn’t make sense. The average person would know that to have a chance at gaining their opponent, they should spend more money on advertising.

I have noticed that here in Indiana the majority of ads played on TV are for Obama. His ads are constantly on TV, it doesn’t matter what time of day or station. Depending on the news station or poll that you observe McCain either has a slight lead or both McCain and Obama are tied. In this situation it only makes sense that both candidates would be spending close to the same amount of money on the ads, but that is not the case. Between Sept. 28 and Oct. 4 McCain spent $179,000 compared to $614,000.

Why is there so much difference in the spending between the candidates? One reason may be due to the funds that the candidates have. A second could be due to the desire to when Indiana. This theme is just not found in Indiana but in many other states. The only states that McCain is outspending Obama are in Iowa and Minnesota. Is this a sign that McCain is giving up or that he thinks advertising is not an important tool to gain voters?