McCains spending on health care ads

McCain’s spending on health care television advertising is far below that of Barack Obama. Some studies show that Obama has spent eight times what John McCain has. You can also compare the spending in percentages with McCain only spending 13% on health care advertising compare to Obama’s 68% on this type of advertisement. Why the big difference between the candidates? Does McCain believe that he has won the election or is he just not concerned about health care for Americans?

According to Kaiser Health Tracking Poll Americans surveyed, 78% understand Obama’s health care plan, while only 65% understand McCain’s proposed plan. I believe this is probably due to more advertising done by Obama, because Americans are getting an explanation of how his plan is going to work. My question is why didn’t McCain’s campaign focus more on health care earlier on in the race instead of a couple of weeks before the election? Now McCain’s campaign is getting attacked with little time to make responses or fight back. A Obama campaign spokesman Nick Shapiro said the campaign has invested in “making sure people know those differences as middle-class families just can’t afford another four years of disastrous Bush-McCain policies.”This is example of a attack against McCain and with so little time left in the election process, will he have time to make a come back?