A blog written by Manchester College students studying the 2008 presidential campaign.

Saturday, October 25, 2008

Manning the Helm

The Republican National Committee released a TV ad today questioning the ability of Obama to lead our country in the midst of a storm. It is supposed to run in target states. This is the narration for the ad:

Narrator: "We choose Presidents to lead us through uncertain times -rely on their background and experience to guide us. Some now say this storm cannot get worse. Our nation is so off course that Barack Obama’s quick rise to power and inexperience should not matter. But what if the storm does get worse? With someone who’s untested at the helm."

This is a negative ad that serves to question McCain's opponent. It is a very dark advertisement, and it features choppy waves that get higher and stormier throughout the narration. The music is foreboding and fearful with the sounds of rough waves in the background. It employs fear tactics by suggesting that the "storm" might get worse. The ad never explicitly states what the storm actually is, but it likely refers to the economy.

http://hotlineblog.nationaljournal.com/archives/2008/10/storm.html

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