Obama points out the big threat to growth in the next decade will be the rising cost of health care instead of oil or food prices. He also outlines the harmful effect of the rising health costs by explaining that they could push total employment costs up and wages and benefits down. This is the typical challenger strategy of calling for a change.
The news release then outlines that Obama’a proposal will modernize America’s current system of employer and government provided health, keeping what works well, and making the investments now that will lead to a more efficient medical system. By outlining the bright future after implementing Obama’s proposal, actually Obama’s campaign team is emphasizing optimism for the future.
However, Obama does not stop there. He continues with explaining his 5-step solutions to show the electorate that he’s not merely attacking the record just for the sake of attack; he could produce the desired changes for Americans, which establishes a positive leadership image for himself.
At the end of the news release, Obama criticizes Sen. McCain by saying that he constantly repeats his no-new-taxes promise on the campaign trail, proposes a big tax hike as the solution, which would raise taxes on workers who receive health benefits. Obviously, he’s using the strategy of attacking the record of his opponent to create doubt in the electorate about McCain. His campaign team even moves one step forward by pointing out that that study is conducted by University of Michigan economist to prove that that is an authentic and subjective attack. This shows us that Obama takes the offensive position on issues that are of great concern of the public.
The news release then outlines that Obama’a proposal will modernize America’s current system of employer and government provided health, keeping what works well, and making the investments now that will lead to a more efficient medical system. By outlining the bright future after implementing Obama’s proposal, actually Obama’s campaign team is emphasizing optimism for the future.
However, Obama does not stop there. He continues with explaining his 5-step solutions to show the electorate that he’s not merely attacking the record just for the sake of attack; he could produce the desired changes for Americans, which establishes a positive leadership image for himself.
At the end of the news release, Obama criticizes Sen. McCain by saying that he constantly repeats his no-new-taxes promise on the campaign trail, proposes a big tax hike as the solution, which would raise taxes on workers who receive health benefits. Obviously, he’s using the strategy of attacking the record of his opponent to create doubt in the electorate about McCain. His campaign team even moves one step forward by pointing out that that study is conducted by University of Michigan economist to prove that that is an authentic and subjective attack. This shows us that Obama takes the offensive position on issues that are of great concern of the public.
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