McCain's Advertising Strategy

McCain's advertising strategy has been very different than Obama's on the Web and TV. One example of how the candidates advertise is using display ads. McCain's ads have focused more on specific issues with a mix of positive and negative issues. While Obama's ads were "mostly universally positive" and he focused on increasing awareness of his campaign.

In todays fast pace life voters need to be shown the specific issues upfront, so they don't have to search for them. McCain’s is giving a more realistic position with positive and negative issues being shown, while Obama's are only positive. We truly won't know which strategy is better till the final vote happens.

McCain has also been advertising with ads on TV. After he selected his VP choice, McCain’s advertising firm is starting to film add that will feature Vice Presidential nominee Sarah Palin. Davis, a chairman of strategic perception for McCain's advertising firm stated "Palin has an optimistic look, she evokes the importance of family and she will appeal to women, especially Midwestern Moms. She looks nothing like a Washington politician."

Once these ads are finished, I bet they will be played the most in the Midwestern states. Since a couple of states in the Midwest are considered to be swing states. McCain’s team is hoping to catch the women of the Midwest, since women are more likely to vote democratic. His team also wants to get the vote of the conservative American families because they make up a portion of the Republican vote.